Web app development: Web apps built around how your team works.

What we build, layer by layer.

The pages your customers use, the tools your team works in, and what connects and runs them. Every deliverable has optional AI behind ✦ Explore AI features: AI prepares drafts, your team approves them, and every screen still works with AI switched off.

1. 01

   In front of your customers

   What customers and visitors use, on your own domain.

   your-company.com/portal✦ AI

   Customer portals and booking flows

   Customers sign in to book, order, pay and check progress themselves, instead of calling or messaging your staff.

   • Customer accounts with secure sign-in
   • Booking with live availability, deposits and reminders
   • Orders, invoices and payment by card, bank transfer or e-wallet
   • Status pages, with updates by email or WhatsApp
   • In the languages your customers use

   On request

   • Sign-in by passkey, email link or SMS code

   ✦ Optional AI

   • Booking assistant on WhatsApp and webAnswers from your own availability and prices, drafts bookings for customers to confirm, and hands over to staff with the transcript.
   • Uploaded documents into form fieldsDocuments customers upload, such as invoices or application forms, are read into the form, and staff confirm the fields before saving.
   • Reply drafts for your staffReplies to customer messages drafted from live order and booking data, in the customer’s language, for staff to send.

   See a host portal where one order restocks dozens of units →✦ Explore AI features← Back to features: Customer portals and booking flows

   your-company.com/✦ AI

   Marketing sites on a fast static stack

   The public site that explains what you do: static pages that load quickly, are easy for search engines to read, and are edited by your team.

   • Static pages served from a CDN near your visitors
   • Pages and posts your team edits without a developer
   • Titles, structured data, sitemaps and analytics from day one
   • Enquiry forms to your inbox or CRM (customer relationship management) system, with spam filtered and no CAPTCHA puzzle
   • Language versions for each market

   ✦ Optional AI

   • Answers from your own pagesVisitors’ questions answered from your own pages with a link to the source, and a plain “not covered” when the answer isn’t there.
   • Enquiries sorted, replies draftedForm enquiries sorted by type and urgency, with a reply draft your team edits and sends.
   • Translation draftsPages drafted in Bahasa Indonesia, Bahasa Melayu or Chinese from your English copy, checked by your team before publishing.
   • Image descriptions and meta draftsAlt text and meta descriptions drafted for each new page, approved by your editor before they go live.

   Search and AI visibility: SEO & GEO →✦ Explore AI features← Back to features: Marketing sites on a fast static stack
2. 02

   For your team

   The screens staff work in every day, and who is allowed to do what.

   your-company.com/admin✦ AI

   Internal tools and admin dashboards

   The screens your staff work in all day: queues, approvals and reports laid out the way your team works, instead of spreadsheets and chat groups.

   • Queues, job boards and approval steps that follow your process
   • Admin screens for customers, products, prices and content
   • Dashboards that open the records behind each figure
   • Bulk import and export with Excel and CSV
   • Reminders for overdue work and waiting approvals

   ✦ Optional AI

   • Ask your dataAsk in plain words and get the figure with the filters and date range used, linked to the records behind it.
   • Weekly digest of unusual figuresFigures outside their usual range are found in code, and AI writes managers a short summary linking to the records.
   • Answers from your SOPsStaff questions answered from your manuals with the page quoted, or passed to a person when the manual does not cover it.
   • Notes into structured recordsFree-text notes and call summaries turned into the record’s fields, for staff to confirm before saving.

   A ready-to-use ERP, with CRM, WMS, EAM and HR connected to it →✦ Explore AI features← Back to features: Internal tools and admin dashboards

   your-company.com/admin/roles✦ AI

   Role-based access and audit trails

   Each person sees and changes only what their role allows, and every change records who made it, when, and what it was before.

   • Roles and permissions per screen, action and field
   • Approval rules by amount, branch or department
   • Audit trail of every change, with before and after values
   • Personal data hidden from roles that do not need it

   On request

   • Sign-in with your Google Workspace or Microsoft 365 accounts

   ✦ Optional AI

   • AI actions on the recordEvery AI suggestion is stored with its source, the checks it passed, and who approved, edited or rejected it.
   • AI with each person’s accessAssistants and searches run with the signed-in person’s permissions, so they never show data that person cannot open.
   • Questions about the audit trailAsk who changed a price or approved a refund, and get the answer with links to the log entries.
   • AI on or off per roleEach AI feature can be turned off for your company or for a role, and every screen keeps working without it.

   See a back office that only administrators can open →✦ Explore AI features← Back to features: Role-based access and audit trails
3. 03

   Underneath

   How it connects to your systems, where it runs, and what you keep at handover.

   api.your-company.com/v1✦ AI

   APIs and integrations with existing systems

   Your web app reads from and writes to the systems you already run, so no one types the same order into two places.

   • ERP, accounting and CRM: stock, prices, orders and invoices
   • Payment gateways such as Stripe and Xendit
   • Legacy databases and file exports, read without disturbing the old system
   • REST APIs and webhooks for partners, with documentation
   • Data migration from spreadsheets and old systems

   On request

   • Queued retries, so orders wait rather than fail when a system is down
   • Email from your own domain, with SPF, DKIM and DMARC set up

   ✦ Optional AI

   • Email and documents routedEmails and attachments sorted by type and routed to the right queue or system; anything uncertain goes to a person.
   • Migration mappingColumns in old exports and spreadsheets matched to the new fields, with duplicates found, before your team runs the import.
   • Connect your AI assistantYour team can use the app from the AI assistant they already use, with each person’s own permissions.

   See a channel manager that syncs six booking platforms →✦ Explore AI features← Back to features: APIs and integrations with existing systems

   status.your-company.com✦ AI

   Hosting, monitoring and handover documentation

   We put the app live under your company’s accounts, set up error monitoring and backups, and hand over everything the next developer needs.

   • Hosting on Cloudflare, AWS, Azure or Google Cloud, in your company’s name
   • Staging and production, with a staging link for every weekly demo
   • Automatic deploys from your repository, with rollback
   • Error monitoring, uptime checks and backups
   • Source code, documentation and admin access at handover

   On request

   • Runbooks for the team that keeps it running
   • Running costs of each third-party service written down

   ✦ Optional AI

   • Error summaries for the on-call developerNew errors grouped and summarised with recent changes and likely causes, for the developer on call to confirm and fix.
   • Release note draftsPlain-language notes on what changed in each release, drafted from merged work and edited before your team sees them.
   • Documentation kept currentChanges to the code prompt draft updates to the handover documents, reviewed by the developer before they are merged.
   • Monthly cost write-upUsage and third-party bills totalled in code; AI explains what changed from last month and which service caused it.

   What an app costs to run each month →✦ Explore AI features← Back to features: Hosting, monitoring and handover documentation